Kraft foods Support Ticket

Sincere appeal to change new original premium crisps recipe back - Original Premium saltine shape.

Created By: camerona1's Picture camerona1 Last Reply: camerona1's Picture camerona1
Priority Level: [High] Status: [Open]
Created: 3 weeks ago Last Updated: 1 week ago
Department: N/A Replies: 0
Product: Original Premium saltine shape.

Dear Kraft,

I have been a valued customer of yours for 18 years. Your Premium's have always been, not just my favourite product of yours, but my favourite food product period. Whilst I understand it may sound odd to have such an attachment to a product, growing up with them has cemented them as a very large part of my life from age 4 to now, as a 23 year old adult.

Whilst I understand the need to maintain relevancy in a changing market, some of the changes you have recently made to your Premium Biscuit line have left me really disappointed. Whilst I may not personally enjoy the downsizing of the new biscuits or the move to put them in snack sized packets instead of the larger traditional ones, I appreciate that this makes them easier for lunches and likely appeals to a larger audience.

I could overlook these changes to your product, if it weren't for the change in taste/recipe of the new original style biscuits. I doubt that one email will make a difference, especially if the response to change is largely positive, but these biscuits were very much a part of my childhood and it hurts to see them change for the worse. If there is any chance you could please change your product's recipe back, as a long time customer I would be immensely grateful. Hopefully this reaches somebody who cares about the product as much as I do, all I want is to have my favourite biscuits back.

Sincerest Regards,

Andrew Cameron


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